The company tells us that, “When we set out to develop denim, we were told we couldn’t do it all. That commercial denim destroys the environment. That only super-stretchy sells. That designer jeans need a designer price tag. Good thing we don’t do what we’re told.”
The Everlane team has been developing this line since launch, with the demand for a comfy tee seven years ago, the team could not deny the need for a perfect pair of jeans. The basis of the company is made up of three qualities: know your factories, know the true cost, always ask why. Denim is indeed a dirty business to do—affecting the environment with every pair made doesn’t come across as innovative.
So we’re hopeful that the Everlane team delivers a pair of denim that will last us through the ages.
// 2170 Folsom St., Mission; $68, everlane.com
title: “Shop Talk Everlane Finally Releases Denim To The Public” ShowToc: true date: “2022-11-16” author: “Carl Stanley”
The company tells us that, “When we set out to develop denim, we were told we couldn’t do it all. That commercial denim destroys the environment. That only super-stretchy sells. That designer jeans need a designer price tag. Good thing we don’t do what we’re told.”
The Everlane team has been developing this line since launch, with the demand for a comfy tee seven years ago, the team could not deny the need for a perfect pair of jeans. The basis of the company is made up of three qualities: know your factories, know the true cost, always ask why. Denim is indeed a dirty business to do—affecting the environment with every pair made doesn’t come across as innovative.
So we’re hopeful that the Everlane team delivers a pair of denim that will last us through the ages.
// 2170 Folsom St., Mission; $68, everlane.com
